MarketMyBusiness.Net to Design and Develop "Poppy" Website for Little Brown Books for Young Readers (a division of the Hachette Book Group)

MarketMyBusiness.Net reached a contract today with Little Brown Books for Young Readers (a division of the Hachette Book Group) to complete a website to accompany their "Poppy" series of teen novels. Given the time sensitive nature of the project, the publisher needed a vendor who could meet an aggressive five week timeline for design and development. MarketMyBusiness.Net was ready for the challenge.

"The challenge for Little, Brown Books was to find a vendor who could complete the project according to their schedule, but do so without sacrificing quality," said Joshua V. Best, President of MarketMyBusiness.Net. "With the diversity of the skill sets of our team, we were able to present a solution that will meet or exceed those expectations."

The Poppy website will include a variety of features and "cool stuff" for Poppy series readers. Book excerpts, contests, and great downloads are sure to be popular with the site's audience. A built-in, interactive message board, news, and a sign up form whereby users can receive the latest information about their favorite books round out the impressive array of features on the site, where content will be controlled internally via a built-in administrative management system.

The "Poppy People" website will debut in early October, 2007.

=-=-=-=-=-=-=-=-=-=-=-=
Hachette Book Group USA (HBG) was created when Hachette Livre, a French publishing company, acquired Time Warner Book Group from Time Warner in 2006 (see the Brief History sidebar below for more details). Hachette Livre is a wholly-owned subsidiary of Lagardère, a company that is active on a worldwide basis in the areas of communications and media (books, press, audiovisual and distribution/retailing of cultural products). HBG is comprised of several publishing divisions, and maintains offices across the United States.

Little, Brown and Company is one of America's oldest and liveliest publishing houses, known for publishing a distinguished, daring, and best-selling lineup of writers across a broad spectrum of subjects and styles. Founded in 1837, Little, Brown featured Louisa May Alcott's Little Women, Emily Dickinson's poetry, and Bartlett's Familiar Quotations on its early lists, and all of those books are still in print today. Long a paperback publisher, Little, Brown created a paperback imprint, Back Bay Books in 1993 to focus on long-term publication of thecompany 's best fiction and nonfiction and to publish original paperbacks. Little, Brown is also the home of Bulfinch Press, a leading publisher of art and photography books. Bestselling novelists on the Little, Brown hardcover and Back Bay paperback lists include James Patterson, J. D. Salinger, Alice Sebold, Anita Shreve, Walter Mosley, Herman Wouk, David Foster Wallace, Janet Fitch, Rick Moody, Luis Alberto Urrea, Kate Atkinson, John le Carré, George Pelecanos, Jimmy Buffett, Ian Rankin, Pete Hamill, and Michael Connelly. In nonfiction, Little, Brown has published bestselling and prizewinning works by Malcolm Gladwell, Nelson Mandela, James Bradley, William Manchester, Gloria Steinem, the Dalai Lama, David Sedaris, Robert Dallek, John Feinstein, Dr. William Sears, the cartoonist R. Crumb, and the great American photographer Ansel Adams. Bulfinch Press also publishes the photography of Sally Mann, Irving Penn, Henri Cartier-Bresson, and Joyce Tenneson. Little, Brown publishes only around 60 new titles a year, divided evenly between fiction and nonfiction.

Little, Brown began publishing books for children in 1926. As the children's book marketplace has grown dramatically over the years, Little, Brown Books for Young Readers has grown with it and we currently publish a distinguished and diverse list of about 135 books a year. Today the group is divided into three imprints designed to reach the wide spectrum of our readership (ages 0-16) most effectively: Little, Brown Books for Young Readers features our core list of picture books and hardcover and paperback fiction and nonfiction for middle grade and young adult readers; LB Kids produces novelty and brand/licensed tie-ins; and Poppy publishes paperback original series for teen girls. We have launched several bestselling series, including Marc Brown's Arthur, Matt Christopher's #1 sport series for kids, Zoey Dean's The A List, Lisi Harrison's The Clique, Hergé's The Adventures of Tintin, Holly Hobbie's Toot & Puddle, Stephenie Meyer's Twilight, James Patterson's Maximum Ride, Darren Shan's Cirque Du Freak, Joan Steiner's Look-Alikes, and Cecily von Ziegesar's Gossip Girl, as well as award-winning novelty books based on the toy and game brands ALEX and Cranium. Other notable authors and artists we have published include Molly Bang, Berkeley Breathed, Patrick Carman, Jane Dyer, Laban Carrick Hill, Alice Hoffman, Patrick McDonnell, Walter Mosley, Todd Parr, Julie Anne Peters, Carl Reiner, Jerry Seinfeld, Maria Shriver, Jerry Spinelli, and Rosemary Wells.

MarketMyBusiness & iFX Interactive debut Athalon Sportgear website

The MarketMyBusiness.Net and iFX Interactive teams announced the debut of the Athalon Sportgear website today at www.athalonsportgear.com. The site features a visual theme incorporating the company's slogan, "Make Tracks to Athalon..." and features compelling adventure shots to compliment the products they offer. Directories of online stores as well as their many retail distributors across the country provide the information customers need to secure Athalon's products, which include ski, snowboard, golf, Corvette, and adventure travel equipment.

"The greatest challenge with this project came in implementing the high-quality, photo-intensive look the client desired, without sacrificing user experience. Slow load times can be a death sentence for professional websites, but we overcame this issue to great results, and Athalon has begun heavy promotion of their new site as a centerpiece for the business," MarketMyBusiness.Net owner Joshua V. Best said.

Another concern centered around keeping the site updated. MarketMyBusiness and iFX Interactive responded by developing a custom administrative interface that was both affordable and easy to use. The result? A website that can be updated by anyone with basic Microsoft Word skills.

For the highest quality sports and travel gear, visit Athalon. For the highest quality online presence, check out MarketMyBusiness.Net.




=-=-=-=-=-=-=-=-=-=-=-=
ABOUT ATHALON:
Athalon was established more than twenty years ago manufacturing high quality sports bags, duffels and ski bags. Each bag was designed and tested by Athalon employees, who were avid sports enthusiasts. In order to pass the rigorous tests, the bag had to be incredibly durable and strong, but also had to work perfectly. The pockets had to be the properly sized and placed in the ideal spot for best usage. The shoulder straps and handles had to be appropriately balanced and comfortable. Every bag had to be water repellent or allow for proper drainage when necessary. The bags had to be lightweight for carrying ease. Each stress point, whether it was on a handle, shoulder strap, or bottom seam had to be properly designed and then reinforced to stand up to all stress demands. The toughest and final test was to produce a bag that was a reflection of the Athalon employee's commitment. It had to be something special to get our stamp of approval.

As the years passed, Athalon developed a reputation for outstanding quality and service. We designed bags for many of the largest sports retailers, the US Ski Team, as well as several professional sports teams. We expanded our product features by purchasing an innovative luggage company, SkyValet. SkyValet is the maker of the only standup wheeling garment bag and the originator of the upright wheeling luggage. The goal was to be better, not bigger.

Our philosophy is simple. We design a bag to be excellent in both function and quality. We price it to be the most exceptional value in the market.

Our product offerings include a broad assortment of wheeling bags for every possible sport or travel need. We make wheeling travel duffels, wheeling luggage, wheeling ski bags, wheeling snow board bags, wheeling travel golf bags, and even wheeling backpacks. We use the best components for all products like sealed in-line skate wheels, and hidden telescoping pullout handles.

In addition to the many wheeling pieces, we offer duffels and backpacks in numerous sizes and shapes. For the snow enthusiast, we have dozens of ski, snow board and boot bags.

All our products are usually in stock and can be shipped immediately. We stand behind our products with a 5 year-limited warranty. The company and employees of Athalon promise exceptional product, service and value.